
As one of the important elements of packaging design, graphics can convert
brand elements and brand images into cartoon graphics when designing children's
food packaging, which can not only satisfy children's interesting psychology,
but also have a strong attraction to children. Domestic packaging design
patterns are too formal, and food packaging lacks characteristics. It is
difficult to win the favor of children's consumers according to children's
psychological needs.
During the packaging design, it is a common design method to design
interesting graphics and patterns to create an independent visual symbol. It was
found in the survey that children consumers mainly rely on intuitive and sensual
understanding to choose products. For example, home is an old candy and cookie
biscuits in Japan. The brand was founded in 1910 and has been popular with the
public. The main design elements of the Big product packaging are two children.
Among them, the little girl showed a red tongue and could feel the satisfaction
of him after eating the candy. The seductive deliciousness has caused consumers
to be a beautiful association for candy. Such a simple and intuitive character
graphic conveys the child's own information more directly.
Color is the most active design element in packaging, which accounts for
almost 80%of the entire packaging design. Human psychology will be greatly
affected by children's food packaging colors. When watching food packaging,
people first receive the color information in the packaging. When the human
brain nerve receives the color signal, psychological association will be
generated according to the color. Packaging spokespersons are usually packaging
colors. When consumers, when food and recognition products, they usually
distinguish them according to the packaging color.
Generally speaking, when people feel the low bright color, they feel tough;
when people feel the color of high brightness, they will feel relatively soft.
Designers can bring different food associations to consumers by matching
different colors. Children are prone to color associations for colors, and
children's curiosity about things comes from this. In order to attract
children's attention, many packaging design on the market usually uses more
bright colors to pack food, but currently rarely uses the overall color design
to pack candy.
Read recommendations:
3L 5L Bag-In-Box Wine Dispenser Coffee/ Juice/ Water/ Oil Bag-In-Box With Valve
stand up coffee pouches
spout pouch machine distributors
How to correctly choose plastic bags for food? Teach you a few tricks
How to measure the thickness of food packaging bags?