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Tea packaging bags are unique and showcase regional customs.tea pouch packing machine company

source:other news release time:2023-09-12 Hits:    

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The famous and high-quality green tea market in China is mainly concentrated in East China, North China, and Northwest China. Among them, the tea favored by the East China market has a delicate and uniform shape, a green color, and a fragrant taste; The markets in North China and Northwest China prefer tea leaves with thick and sturdy shapes, thick leaves, and solid flesh, which are resistant to brewing; People from Yunnan, Guizhou, Guangdong, and Fujian often choose semi fermented premium seed tea, Wuyi rock tea, or Pu'er tea for health and disease treatment. Therefore, in packaging design, for tea with strong regional characteristics, the method of protruding local characteristics can be used. Many local materials and cultural elements have been used in the packaging design of Pu'er tea in Yunnan, such as Baidu Snapshot optimization. Local packaging materials include bamboo, wood, dried bamboo shoots, cotton paper, blue printed fabric, Yunnan style folk paintings, decorative paintings, etc. The tea packaging based on regional positioning allows us to appreciate the local cultural customs and understand the local material abundance at a glance. The packaging design of "Yunnan Advanced Gift Tea"; Borrowing Dai brocade materials and using the most representative photos of the Manfei Dragon Bamboo Shoot Pagoda in Xishuangbanna, the packaging exudes the local characteristics of ethnic regions and is simple and pure.

Mount Huangshan area in Anhui is rich in good tea. "The five mountains return without looking at the mountains, and Mount Huangshan returns without looking at the mountains". To show the regional characteristics of Mount Huangshan Maofeng tea, it is natural to use the beautiful scenery of Mount Huangshan. The background of the package of "Mount Huangshan Four Tea" series (winning the silver medal of the first tea packaging design competition in China) is the grand scenery of Mount Huangshan with clouds around it. The work takes Mount Huangshan tea as the theme, and Mount Huangshan prosperity as the background graphics, highlighting the regional characteristics of Mount Huangshan tea. Designers use "Tianyuan Mist Tea", "Yuanyuan Clear Tea", "Tuyuan Chun Tea", and "Renyuan Heart Tea" to represent the four essential elements for tea growth and manufacturing - "weather, water quality, soil, and artificial", reflecting the long history of Chinese tea culture and its impact on people over time. In addition, its packaging design is also very unique, using four independent quarter columns, and a separate tray at the bottom to combine the four boxes together. It adopts the style of combining traditional Chinese calligraphy and articles, with a simple and contemporary atmosphere, striving to integrate traditional Chinese culture into it.

The tea packaging bags that exhibit regional characteristics have a distinct ethnic style, which also incorporates traditional Chinese culture. Therefore, the geographical positioning of tea packaging bags is actually a cultural positioning.


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